The active ingredient behind Tru Niagen® is nicotinamide riboside. Nicotinamide riboside is a supernutrient that effectively increases your levels of NAD⁺, a key coenzyme found in every living cell that is essential for healthy cellular energy and repair.
Research shows NAD⁺ levels decline by 50% between the ages of 40–60. When NAD⁺ levels are low, our cells have a harder time producing the energy they need to function at their best.